

Kristen Neilson is the designer and founder of Yellowwood Design. From a very early age, design has been a passion of hers. After refining her craft at several award-winning studios over the past 25 years, she decided to create a unique space where she could blend her expertise with a personal touch.
Kristen draws inspiration from the beauty of nature and the unique stories of the people she works with. She believes that design should be more than just aesthetically pleasing—it should be personal, meaningful, and reflective of the people and businesses behind it. Kristen loves collaborating with others who are passionate about their work, and her goal is to create designs that make people feel excited and proud to share their stories with the world.
Kristen has had the opportunity to collaborate with brands such as Chaco, Coca-Cola, IBM, Merrell, Patagonia, Phish, Rossignol, Sebago, Vermont Natural Resources Council, and the University of Vermont, as well as smaller businesses and organizations. These experiences have shaped her approach by reinforcing the importance of listening deeply, adapting to each unique project, and delivering custom solutions with equal care, passion, and attention to detail.